Other popular video/audio converter software includes Converter Pro, Coolcon 2.5, Digital Video Viewer, VideoSE Beta, Converter Plus, Video Wizard Video Converter, Video Pilot Video Converter, Fast Video Converter, Mobile Media Converter, and Video transcoder. While the video converter software offers conversion facility in different formats, the free version only convert to AVI, JPEG, Mpeg, DivX, Flv, and Pure AVI. Advanced features of the conversion software include step-by-step tutorials, easy-to-follow video tutorials, built-in conversion wizard, automatic repeat and undo feature, batch conversion and fast start function. The paid versions offer various convenient features that the free converter need not provide. The main difference between the paid version of the Format Factory Portable software and the free version is the level of user-friendliness. The paid version offers advanced features for advanced users and provides access to the Windows Movie Maker application, Windows Media Player, Windows Movie Blur Gallery, Windows Movie Server, Windows Movie Maker Compressor, Windows Realtime Frame Delivery, Windows QuickTime Player, Windows Screen Capture, Windows Movie Clipboard, Windows Movie Server, and Windows Explorer QuickDraw. The free version also converts video and audio to Windows Media files, as well as to Flash, HTML, Real Time Video (RTMP), and Portable Document Format (PDF). It works like the regular Format Factory but can also convert video to other common formats, such as AVI, MPG, WMA, JPEG, HLS and ASF.

Format Factory Portable is an online-based free video conversion utility which does not require full installation on the system.

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